Gui Bohn is a Brazilian commercial director based in São Paulo, working with LANDIA across LATAM, US, and EU markets. His work fuses cinematic naturalism with offbeat comedy and high-energy storytelling, grounded in strong casting and dynamic camera movement. For WhatsApp, he directed "The Privacy Gesture" (2022), a D&AD Wood Pencil–winning campaign leveraging football players' on-pitch gestures to illustrate encryption, as well as "It's Between You" (2024) and "Carnival" (2020). His KitKat portfolio includes "Best Audience In The World" (2024), "Rock In Rio," and "Grand Break" (2026), embedding the brand in F1 and festival culture. For Nubank, he helmed playful spots including "Octopus" (2025), featuring a protagonist with "too many arms." Other clients include Vivo (Lollapalooza integration "Raízes Vivas," 2025), Old Spice, Zé Delivery, Natura, Livelo, and Banco do Brasil ("Recomeçar," 2019—a warm end-of-year film he also edited). He co-directed Late Again's music video "Caterpillars" and YMA's art-house short "White Peacock" (2021). Frequent collaborators include cinematographers Maurício Padilha, Pierre de Kerchove, Alex Vecchi, and Fabio Politi. Bohn's signature lies in collaborative, experiment-driven production and a voice equally at home in heartfelt brand storytelling and winking comedy.