Goh Iromoto is an Emmy-nominated commercial director focused on intimate performance and human-centered branded films.
Goh Iromoto is an Emmy-nominated commercial director focused on intimate performance and human-centered branded films. His national-scale breakthrough was The Farmer’s Dog “Forever” (2023), a multi-generational life-with-a-dog spot for Super Bowl LVII that ranked #1 on the USA Today Ad Meter, earned an Emmy nomination for Outstanding Commercial, and was produced direct-to-client via Sanctuary with casting across human ages and four dog generations plus song-as-narrative. He followed with Apple’s “Another Birthday” (TBWA\Media Arts Lab), a real-lives device-as-lifeline film that won Cannes Lions Silver in Casting and Health & Wellness, a D&AD Wood Pencil for Casting, Webbys, and One Show pencils, plus AICP Docu-Style shortlist. P&G’s “The Name,” casting a real mother and daughter around AAPI identity, won the AICP Cause award with further ADC, Clio, One Show, and Cannes recognition. Additional work includes Toyota “What Matters Most” and “Toy Truck,” Chevrolet “Go Beyond” overland films (Super Bowl Canada), Disney “Drawn To You,” American Family Insurance “A Little More Time,” Publix, Walmart, Rogers, Tonies, Tim Hortons, Sinai Health, Sapporo, Canada Goose, and Spirit of York. Path ran through Ontario Tourism wilderness branded shorts after freediving docs and Toronto assistant-editing. Craft honors span Cannes Lions, AICP, D&AD, Webby, Clio, Shots, Ciclope, and Vimeo Staff Picks.
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