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Frank Todaro

Frank Todaro is a US commercial director on the Moxie Pictures roster, known for character-driven comedy and multi-decade Super Bowl work.

comedyautomotiveheartfeltplayful-comedicconversational-authenticwarm-familydry-dialogueabsurdistfilm-grain-35mmopulent
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Production company & representation
Moxie Pictures
Production company · US · verified Jul 2026
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Recent press & creds
Clio Award — Hyundai “Dad’s Sixth Sense” / “6th Sense”
Clio · 2014 · award
New York Festivals Award — Hyundai “Dad’s Sixth Sense”
New York Festivals · 2014 · award
Cannes Lions, Emmys, AICP awards, One Show and D&AD pencils (roster bio claim)
Moxie Pictures · award
Selected clients
GEICOLittle CaesarsBMWHyundaiNikeFedExAmerican ExpressBudweiserMercedesHeineken

Bio & background

Frank Todaro is a US commercial director on the Moxie Pictures roster, known for character-driven comedy and multi-decade Super Bowl work. He broke through directing multiple years of ESPN’s “This is SportsCenter,” then sustained long-running comic brand relationships—especially GEICO spots including the original 2010 “Woodchucks,” “Honest Abe,” “In Shape,” and later airings such as “Maxwell and Ted Have Hail Damage.” Super Bowl credits include Budweiser’s lizards, Hyundai Genesis 2014 “Dad’s Sixth Sense” (Clio and New York Festivals recognition; Top 5 Super Bowl Ads per Adweek/USA Today), Little Caesars’ award-cited “Sliced Bread,” and Little Caesars Super Bowl 2025 Crazy Puffs “Whoa” with Eugene Levy and Sarah Levy. Automotive and tech work includes BMW Highway Assistant, Digital Key, and Intelligence films; Honda’s RPA “Music Festival”; and BBDO San Francisco’s ServiceNow “The World Works” campaign. Other evidenced spots span Yelp “Conform,” Expedia “Horse Whisperer,” NFL Network “Leon Sandcastle,” Radio Shack “The Phone Call,” Choice Hotels “Business Trip,” and Bundaberg. Roster and trade sources also cite campaigns for Nike, FedEx, Snickers, American Express, Mercedes, Heineken, and FX Networks, plus recognition spanning Cannes Lions, Emmys, AICP, One Show, D&AD pencils, and an Ad Age Viral Video honor on GEICO work.

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Full credentials

Awards
  • Clio Award — Hyundai “Dad’s Sixth Sense” / “6th Sense”
    Clio · 2014
  • New York Festivals Award — Hyundai “Dad’s Sixth Sense”
    New York Festivals · 2014
  • Cannes Lions, Emmys, AICP awards, One Show and D&AD pencils (roster bio claim)
Moxie Pictures
  • Top 5 Super Bowl Ads — Hyundai “Dad’s Sixth Sense”
    Adweek / USA Today · 2014
  • Ad Age Viral Video Awards — “Make a Dull Industry Fun” (GEICO campaign)
    Ad Age
  • Press
    • Little Caesars Super Bowl return / Crazy Puffs
      Ad Age · 2025
    • Director Frank Todaro Heads to Mexico with Moxie Pictures and Kinema Films in Bold Venture
      LBB · 2024
    • BBDO Pitch: World Works with ServiceNow
      MediaPost · 2022
    • GEICO Brings Back Old Ad Characters for Movie-Themed Sequels Campaign (original Woodchucks director credit)
      Muse by Clios · 2019
    • All-New 2015 Genesis Stars in Hyundai Super Bowl Ad (“Dad’s Sixth Sense”)
      The Korean Car Blog · 2014
    • Honda “Music Festival” campaign credit
      Ads of the World · 2014
    • GEICO “In Shape” project credit
      Communication Arts