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Fiona McGee

Fiona McGee is an award-winning Australian commercial director recognized internationally for visually striking, nuanced comedy and performance-driven storytelling.

comedydialogue-performanceautomotivecause-psastorytellingplayful-comedicconversational-authenticdeadpandry-dialoguerestrained
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Production company & representation
Arts & Sciences
Production company · US · verified Jul 2026
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Recent press & creds
Cannes Lion for Selleys
Cannes Lions · award
Cannes Silver Lion
Cannes Lions · award
D&AD Metal
D&AD · award
Selected clients
TurboTaxMcDonald'sING DirectBreast Cancer Foundation NZVolkswagenOpendoorCredit KarmaSelleysHyundaiToyota

Bio & background

Fiona McGee is an award-winning Australian commercial director recognized internationally for visually striking, nuanced comedy and performance-driven storytelling. Her work spans Cannes Lions, D&AD, AWARD, and London International Awards honors, including a Cannes Lion for Selleys and a Gold Effie for RaboDirect. She directed a Super Bowl LVII campaign for TurboTax via Wieden+Kennedy Portland and helmed a multi-year ING Direct brand ambassador parody series starring Isla Fisher. McGee's client roster includes McDonald's, Volkswagen, Hyundai, Toyota, Booking.com, Credit Karma, Opendoor, Boots, Brawny, and Reddit. Her comedy work captures insightful, awkward human moments: McDonald's 'The Day After' depicted massively hungover New Year's Day characters with painful authenticity, while Breast Cancer Foundation NZ's 'Normal for me' used fantastical imagery—breasts that play music, shoot lasers, pop corn—to address health topics with warmth rather than fear. McGee's visual sensibility is shaped by fine arts training at UNSW and documentary filmmaking. She attended AWARD school, worked agency-side, and apprenticed at Cherub Pictures observing Rowan Woods, Shirley Barrett, and Andrew Dominik. Currently working with Arts & Sciences (US/UK) and Liberty Artist Management (Australia), she is developing long-form comedy, drama, narrative, and documentary projects.

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Full credentials

Awards
  • Cannes Lion for Selleys
    Cannes Lions
  • Cannes Silver Lion
    Cannes Lions
  • D&AD Metal
    D&AD
  • AWARD Metal
    AWARD
  • Gold Effie for RaboDirect
    Effie Awards · 2012
  • London International Awards Metal
    LIA
Press
  • Bold signs award-winning Australian director Fiona McGee
    SHOTS · 2019
  • Reddit Says 'People Are the Best' in First Ever US Brand Campaign
    LBB · 2026
  • IGA 'Can't Believable Prices' via Special
    AdNews · 2026
  • Breasts That Play Loud Music Feature in Ogilvy and Breast Cancer Foundation Campaign
    LBB · 2024
  • Good Oil's Fiona McGee directs TurboTax's Super Bowl campaign via Wieden+Kennedy Portland
    Campaign Brief · 2023
  • Astronaut Finds Opendoor In Spot Directed by Fiona McGee For VB+P
    SHOOT · 2023
  • Credit Karma's Witty Spots Takes Away Finance Stress
    LBB · 2022
  • A Force to Be Reckoned With
    Gabberish · 2018
  • Lions behind the camera: Australia's top ad directors
    Encore Magazine · 2011
  • Ranked #1 Director in the World
    Liberty Artist Management
  • Australia & New Zealand Special: Fiona McGee
    SHOTS