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Fiona Jane Burgess

Fiona Jane Burgess is a UK-based director known for cinematic, emotionally resonant commercials and music videos that blend lived-in realism with heightened visual storytelling.

fashion-lifestylemusic-drivenheartfeltdialogue-performanceconversational-authenticprovocative-cinematicrestrainedcinematic-epicfashion-forwardlong-take
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Production company & representation
SMUGGLER
Production company · Global · verified Jul 2026
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Recent press & creds
AICP recognition for Lindex "Underwear for Life"
AICP · 2024 · award
D&AD Award for Mercedes-Benz "Be One of Many"
D&AD · 2023 · award
AICP Award for Mercedes-Benz "Be One of Many"
AICP · 2023 · award
Selected clients
BurberryCalvin KleinChristina AguileraGucciLindexMax MaraMercedes-BenzNikeThe Last Dinner PartyThe North Face

Bio & background

Fiona Jane Burgess is a UK-based director known for cinematic, emotionally resonant commercials and music videos that blend lived-in realism with heightened visual storytelling. A former lead singer of the band Woman's Hour and drama facilitator in an adolescent psychiatric unit, she began directing at 28 with 10-month-old twins. Her commercial work includes Mercedes-Benz's "Be One of Many" (shot on 35mm, D&AD and AICP awards, 2023 Cannes Lions Film Craft shortlist), Lindex's "Underwear for Life" (British Arrows, AICP recognition), and Gucci's "The Awakening" featuring Florence Welch (Bronze CICLOPE). Her Tommee Tippee campaign "The Boob Life" won Gold for Direction at the 2021 SHOTS Awards, Branded Content of the Year and the Chair's Award at The Drum Magazine, and the 2021 Berlin Commercial award. She received a Silver Young Director Award at Cannes Lions in 2019 and was named Campaign's Pick of the Week for her debut commercial with Mother London. Her music videos include Christina Aguilera's "Beautiful" 20th anniversary reimagining (Webby, British Arrow awards), The Last Dinner Party's "The Scythe," and Wolf Alice's "The Sofa." She has directed campaigns for Calvin Klein, Burberry, Max Mara, Lacoste x Zalando, The North Face x Gucci, and DNB. Represented globally by SMUGGLER, she is an advocate for working mothers in the creative industries and draws on influences from choreographers Trisha Brown, Pina Bausch, and Wayne McGregor.

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Full credentials

Awards
  • AICP recognition for Lindex "Underwear for Life"
    AICP · 2024
  • D&AD Award for Mercedes-Benz "Be One of Many"
    D&AD · 2023
  • AICP Award for Mercedes-Benz "Be One of Many"
    AICP · 2023
  • British Arrow Award for Christina Aguilera "Beautiful"
    British Arrows · 2022
  • Webby Award for Christina Aguilera "Beautiful"
    Webby Awards · 2022
  • Gold Award for Direction
    SHOTS Awards · 2021
  • Commercials and Branded Content Award for Tommee Tippee "The Boob Life"
    Berlin Commercial · 2021
  • Chair's Award for Tommee Tippee "The Boob Life"
    The Drum Magazine · 2021
  • Silver Young Director Award
    Cannes Lions · 2019
  • British Arrows recognition for Lindex "Underwear for Life"
    British Arrows · 2024
  • Film Craft Shortlist for Mercedes-Benz "One of Many"
    Cannes Lions · 2023
  • Best Advertising
    Aesthetica Short Film Festival · 2021
  • Branded Content of the Year for Tommee Tippee "The Boob Life"
    The Drum Magazine · 2021
  • Bronze CICLOPE for Gucci film featuring Florence Welch
    CICLOPE
  • Press
    • In Conversation with the Film Director Fiona Jane Burgess
      C41 Magazine · 2023
    • Mercedes-Benz Ad Wants Women to Feel They're Among Many Game-Changers
      AdWeek · 2023
    • Director Fiona Jane Burgess on Christina Aguilera's "Beautiful" Video
      W Magazine · 2022
    • Featured in Campaign magazine 2021 Top 10 directors
      Campaign · 2021
    • Campaign's Pick of the Week for first commercial with Mother London
      Campaign
    • Work exhibited at San Francisco Museum of Modern Art (SFMoMA)
      SFMoMA