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Fenn O'Meally

Fenn O'Meally is a British-Jamaican director and photographer based in London, represented globally by SMUGGLER.

fashion-lifestyledocu-stylemusic-drivenheartfeltconversational-authenticprovocative-cinematicdocumentary-realrestrainedcinematic-epiclow-key
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Production company & representation
SMUGGLER
Production company · Global · verified Jul 2026
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Recent press & creds
Young Guns 18 winner for film
The One Club · award
Young Director Award for "Us in Major" by JNR Williams
YDA · award
AICP Awards recognition
AICP Awards · award
Selected clients
AppleBurberryChanelDiorLouis VuittonNikePrada

Bio & background

Fenn O'Meally is a British-Jamaican director and photographer based in London, represented globally by SMUGGLER. Known for intimate, unguarded storytelling, O'Meally directs campaigns for Louis Vuitton, Chanel, Dior, Prada, Burberry, BYREDO, Apple, WhatsApp, Nike, Amazon Music, RIMOWA, and Moncler. Her Amazon Music campaign "Generational Queens" with Droga5 marked hip hop's 50th anniversary, while her Burberry outerwear work used absence of light to create suspense and intimacy. O'Meally has directed PSAs for Ad Council, American Foundation for Suicide Prevention, and National Alliance on Mental Illness. Her music video work includes collaborations with Kendrick Lamar, Snoop Dogg, Jorja Smith, Sampha, Little Simz, and Anderson.Paak. In 2026, her debut short film "The Thread" won the Special Prize of the Generation International Jury for Best Short Film at Berlinale. O'Meally's visual language draws from her documentary background, radio journalism at BBC1Xtra, and lifelong training in dance. She has won Young Guns 18 for film, Ad Age Creativity Awards Director to Watch, and was named a One Show Director of the Year finalist.

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Full credentials

Awards
  • Young Guns 18 winner for film
    The One Club
  • Young Director Award for "Us in Major" by JNR Williams
    YDA
  • AICP Awards recognition
    AICP Awards
  • shots EMEA recognition
    shots EMEA
Special Prize of the Generation International Jury for Best Short Film at Berlinale for "The Thread"
Berlinale International Film Festival · 2026
  • Director to Watch
    Ad Age Creativity Awards
  • Director of the Year finalist
    The One Show
  • CICLOPE Festival recognition
    CICLOPE Festival
  • 1.4 Awards recognition
    1.4 Awards
  • UKMVAs recognition
    UKMVAs
  • Press
    • Director Fenn O'Meally on her Berlinale prize-winning short 'The Thread' and directing Snoop Dogg and Lady Gaga
      Notion · 2026
    • The Best Work You May Never See: Ad Council, AFSP, NAMI and Droga5 Roll Out PSAs Promoting the Power of Connection to Combat Isolation
      SHOOT Online · 2026
    • Fenn O'Meally Finds Suspense in Moments of Stillness in Surreal Burberry Spots
      LBB Online · 2022
    • Director Fenn O'Meally Lights, Lifts Burberry's Outerwear Campaign
      SHOOT Online · 2022
    • Picture Perfect: Fenn O'Meally Knows How to Hype Up Her Closest Friends
      Perfect Magazine · 2022
    • Dazed 100 - Rising filmmaker
      Dazed · 2020