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F. Gary Gray

F.

music-drivencomedystorytellingplayful-comedicprovocative-cinematicphysical-visualgenre-bendinglow-keyactors-performancesuper-bowl
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Production company & representation
RadicalMedia
Production company · US · verified Jul 2026
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Recent press & creds
African American Film Critics Association 2004 Special Achievement Award
African American Film Critics Association · 2004 · award
Billboard Music Award 1995 - Best Rap Video for Coolio "Fantastic Voyage"
Billboard · 1995 · award
Billboard Music Award 1995 - Best New Artist Video for Coolio "Fantastic Voyage"
Billboard · 1995 · award
Selected clients
PepsiMtn Dew

Bio & background

F. Gary Gray is a film and commercial director whose 30-year career spans feature films, music videos, and advertising. He began as a cameraman for BET and Twentieth Television before directing over 30 music videos in the 1990s, earning a Grammy nomination and multiple MTV and Billboard awards for collaborations with Ice Cube, TLC, Dr. Dre, OutKast, Jay-Z, and Rick Ross. His Ice Cube video "It Was a Good Day" was named to Rolling Stone's Top 100 Videos of All Time, and TLC's "Waterfalls" won Video of the Year at the 1995 MTV VMAs. Gray's feature debut "Friday" (1995) became a cult classic, followed by box office successes including "The Italian Job" ($100M+ domestic), "Law Abiding Citizen" ($100M+ worldwide), "Straight Outta Compton" (No. 1 for three weeks), and "The Fate of the Furious" ($1.2B worldwide, the first film directed by an African American to cross that threshold). In commercials, working with RadicalMedia, Gray directed Pepsi's Super Bowl LVI film "The Call" starring Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar, and Mtn Dew Rise's LeBron James salsa spot via TBWA/Chiat/Day. He is an Academy member and was named to Free the Work's inaugural Super Bowl Shortlist in 2022.

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Full credentials

Awards
  • African American Film Critics Association 2004 Special Achievement Award
    African American Film Critics Association · 2004
  • Billboard Music Award 1995 - Best Rap Video for Coolio "Fantastic Voyage"
    Billboard · 1995
  • Billboard Music Award 1995 - Best New Artist Video for Coolio "Fantastic Voyage"
Billboard · 1995
  • The Ivan Dixon Award of Achievement for "Law Abiding Citizen"
    Black Hollywood Education and Resource Center
  • 2004 Black American Film Festival - Best Director for "The Italian Job"
    Black American Film Festival · 2004
  • 1998 Acapulco Film Festival - Best Film and Best Director for "The Negotiator"
    Acapulco Film Festival · 1998
  • MTV Video Music Awards 1995 - Video of the Year for TLC "Waterfalls"
    MTV · 1995
  • MTV Video Music Awards 1995 - Best Rap Video for Dr. Dre "Keep Their Heads Ringin'"
    MTV · 1995
  • Grammy nomination for music video work
    Grammy Awards
  • Press
    • Free the Work Super Bowl Shortlist (inaugural edition)
      Free the Work · 2022
    • Ad Age A-List 2022 Best Production Companies feature for Mtn Dew Rise work
      Ad Age · 2022
    • Ice Cube "It Was a Good Day" named to Top 100 Videos of All Time
      Rolling Stone
    • Named to 50 Best and Brightest African Americans Under 40
      Black Enterprise