Espadaysantacruz is a Madrid-based hybrid creative collective led by co-founders Miguel Espada, Juan Santa-Cruz, and Nerea Goikoetxea, signed to 1stAveMachine for US representation in 2016. None of the founders came from traditional advertising; their backgrounds span computer science, creative programming, product design, visual arts, photography, filmmaking, and cultural management. The studio builds the technology itself—coding interactivity, robotics, and AI systems—then directs the films that present it. Documented work includes Samsung’s “Blind Cap” (Cannes Gold Lion, 2016, with Cheil Spain), José Cuervo’s “AI Date” with two AI robots on a date, Carvana’s AI campaign that generated 1.3 million personalized videos, and Klick Health’s first AI radio DJ. Roster film and case-study credits also cover Audi Q8, Ford “Max Motor Dreams,” Qualitas Auto, Central Pacific Bank, Shiseido Waso, and Mayo Clinic “Imaginable.” Earlier brand associations cited at signing include Nintendo, PlayStation, Corona, and Make-A-Wish. Awards language across trade and roster sources includes Cannes Lions, Clios, and D&AD Pencils.