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Ernest Desumbila

Ernest Desumbila is a Barcelona-born director and graphic designer whose hyper-designed, action-packed sports storytelling has earned him two Cannes Young Director Awards (2014, 2015) and a Bronze Lion for Adidas "There Will Be Haters" featuring Messi, Suar…

action-sportsmusic-drivendocu-stylevisual-tabletopcomedyprovocative-cinematicadrenalinespectacle-scalehyperrealgenre-bending
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Production company & representation
Iconoclast
Production company · US, FR, DE · verified Jul 2026
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Recent press & creds
Cannes Young Director Award for Adidas 'There Will Be Haters'
Cannes Lions · 2015 · award
Bronze Lion for Adidas 'There Will Be Haters'
Cannes Lions · 2015 · award
Cannes Young Director Award
Cannes Lions · 2014 · award
Selected clients
PepsiGatoradeAdidasNikeRiot GamesUnder ArmourPumaOppoBinanceMatinée Group

Bio & background

Ernest Desumbila is a Barcelona-born director and graphic designer whose hyper-designed, action-packed sports storytelling has earned him two Cannes Young Director Awards (2014, 2015) and a Bronze Lion for Adidas "There Will Be Haters" featuring Messi, Suarez, and Bale. He co-founded Sauvage.TV in 2019, a Barcelona-based production and post house where he maintains creative control from concept through VFX. His client roster spans Pepsi ("Nutmeg Royale" FIFA World Cup 2022 with Messi, Pogba, Ronaldinho; "Play to Inspire" UEFA Champions League), Gatorade ("Trust What's Inside" with Pulisic, Vinícius Júnior, Álvarez), Nike ("Neymar JR Mixtape"), Puma, Under Armour, Powerade, and Binance (Cristiano Ronaldo NFT launch). His gaming work includes Riot Games' League of Legends "Phoenix" (Worlds 2019, 15M views first week) and "Heartsteel - Paranoia" (2023), plus NBA2K22 and Ubisoft Riders Republic. His music video for LSD's "Thunderclouds" (Labrinth, Sia, Diplo) has 410M+ YouTube views; other music clients include Major Lazer, Columbia Records, Kitsuné, and Owsla. Desumbila's viral "Ibizious" fake energy drink ad established his internet presence. Influences include video games, manga, 80s nostalgia, and cinema. He directed narrative short "Blood Metal Revenge" (2019, Sitges Festival premiere). Currently working with Iconoclast (US/France/Germany), Stink (UK/Brazil/Germany/Austria/Switzerland/Czech Republic), and Filmgraphics (Australia/New Zealand).

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Full credentials

Awards
  • Cannes Young Director Award for Adidas 'There Will Be Haters'
    Cannes Lions · 2015
  • Bronze Lion for Adidas 'There Will Be Haters'
    Cannes Lions · 2015
  • Cannes Young Director Award
Cannes Lions · 2014
  • Iconoclast named among 2023 Best Production Companies
    Ad Age · 2023
  • Vimeo Staff Pick (5 times)
    Vimeo
  • Press
    • There Are No Shortcuts to Greatness in Gatorade's Global Football Campaign
      LBB Online · 2026
    • Ernest Desumbila thinks Stink
      David Reviews · 2025
    • Director Ernest Desumbila shoots new 'Nutmeg Royale' spot for the Pepsi FIFA World Cup 2022
      Campaign Brief · 2022
    • This is How We Do Football: Pepsi Celebrates the Changemakers Driving the Future of Football
      PepsiCo · 2022
    • Filmgraphics injects Fresh Blood with Signing of Ernest Desumbila
      LBB Online · 2016
    • Filmgraphics signs Desumbila
      SHOTS · 2016