Emile Rafael is a Prague-raised, London-based director whose cinematic work is rooted in his training as a cinematographer and his multidisciplinary background as a musician and visual artist. He has directed automotive campaigns for Jaguar, Rolls Royce, Audi, GMC, Mercedes-Benz, Hyundai, and Mullen RS, consistently delivering powerful, aspirational spots that establish mood within the opening frames. His technology portfolio includes Apple's iPhone 17 Pro "Make a Move" campaign (2025) and work for Xiaomi and Palo Alto Networks. Rafael has created fashion and luxury content for Converse x Isabel Marant, GQ x Gucci, and JW Anderson, alongside documentary profiles of architect Frank Gehry, chef Rene Redzepi, and writer Alan Moore for Nowness and I-D. His financial services work includes Coutts' 2021 "Reflecting" campaign targeting next-generation wealth creators. Rafael's music video for MØ won Danish Music Video of the Year, while Jamie N Commons' "Not Gonna Break Me" earned Gold for Best Cinematography at the Kinsale Shark Awards. His approach combines visually striking VFX with documentary storytelling, pursuing what he calls "visual boldness and human truth in equal measure."