Elle Brooks-Tao (formerly Elle Ginter) is a US commercial and narrative director whose work centers on empathy-led, character-driven storytelling with social-impact and athlete-centered strands.
Elle Brooks-Tao (formerly Elle Ginter) is a US commercial and narrative director whose work centers on empathy-led, character-driven storytelling with social-impact and athlete-centered strands. working with Sanctuary (US), SUNEEVA (Canada), Assembly (Ireland), and APEX (UK). Documented brand work includes McDonald’s International Women’s Day “The Flip” (Cannes Lion Gold plus One Show/ADC/D&AD/Clio/AICP), Nike Freedom Prep “Dream Crazier” (Kinsale Shark Silver), Buffalo Wild Wings “Watching,” Advil “No Pain, More Gain,” Women’s Rugby World Cup “The Energy Never Stops,” Comcast Business “Voices of Change,” ALS Association “Goodnight,” NHTSA “Knock on the Door,” White Claw, Tire Pros, Keeneland, Dick’s Sporting Goods, Aer Lingus, Ziploc, BMW, Pearle Vision, Pampers, A21, and Human Rights Watch. Parallel practice includes the 2023 feature documentary I’m Not Crazy I’m Sick and festival-winning A21 short “City of Ghosts.” Cinematography roots inform observational, fly-on-the-wall perspectives and intimate close-up craft. Instagram: @ellebrookstao.
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