Eliel Ford is a commercial director working with Iconoclast in the United States, France, and Germany, specializing in automotive advertising. Ford has directed multiple campaigns for Rivian including "Lemonade," "The Milk Run," and "Last Lemonade Standing," produced through Iconoclast with agency Mojo Supermarket and sound by Citizen Music. His automotive portfolio extends to luxury performance work with Porsche's "25 Years of the Carrera GT" and automotive culture content for L'Art De Automobile's "Fleece Sweater," the latter featuring cinematography by Emerson Duggan, editing by Neal Farmer, and color by Joseph Bicknell at Company 3. Ford has expanded into performance apparel with Salomon's "Lab" campaign through Poster agency. His production partnerships include Iconoclast and Bucket Pictures, with consistent sound design collaborations with Citizen Music and post-production work at Company 3. Ford's work emphasizes product beauty, movement, and driving dynamics across electric vehicle, luxury performance, and automotive culture segments.