Elena Petitti Di Roreto is a London-based commercial and fashion film director known for layered, narrative-driven work with meticulous attention to aesthetics, light, and composition. Originally from Italy, she studied media design and film at New Academy of Fine Arts Milan and Pratt Institute (Presidential List nomination), then completed creative direction for fashion at London College of Fashion. She began her career as an editor at Milan's Collateral Films before advancing to art director and transitioning to directing. Her commercial portfolio spans luxury fashion (Bottega Veneta, Valentino, Prada, Fendi, Hugo Boss), spirits (Hennessy, Aberlour), travel (VRBO, Airbnb, Salomon), automotive (Harley-Davidson), pharmaceutical (Lilly's 150th anniversary via Wieden+Kennedy), and cause-driven work. Her 2023 Super Bowl spot "Monday" for Publicis Groupe's Working with Cancer campaign won the Cannes Lions Health Grand Prix for Good, plus Gold and Bronze Lions. Other recognized work includes WaterAid's "First Cup" (shot on location in Malawi, Kinsale Silver) and SiriusXM's "The Metal Sweater" (Creative Circle Bronze). She has directed fashion films for Vogue Italia, i-D, and AMI Paris, winning Best New Italian Film at Milan Fashion Film Festival in 2016 and 2018. She also works as a photographer and wrote the script for "Monday."