Ed McCulloch is a U.S. and France–based commercial director (Utah mountains / France) known for a humanistic, emotionally honest approach across automotive, athletic, and journey-led brand films. Site and reel credits include Nike (“Every G.O.A.T Was Once a Kid”), Infiniti, Volkswagen, Aeromexico, U.S. Ski & Snowboard × U.S. Army (2026 Winter Olympics), Skoda Kamiq, ASICS, Wrangler, BJC, plus campaigns for Google, Ford, Kia, Hyundai, Oakley, Jeep, and Walmart across 20+ countries. Awards cited on site: ADDY Gold, AICP, Ciclope, Shoot EPICA, YDA Cannes, Shoot Magazine New Director. Founding partner at Highlanders Creative and Fluff & Fold. Commercial representation per eddirects.com/contact: US freelance; AIRFOIL (Canada); GANG Life (France); Markenfilm (Germany); Saturday Films (Ireland); Garage Films (Spain/Mexico). Instagram: @ed_mcculloch.