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Doug Nichol

Doug Nichol is a Grammy Award-winning director and cinematographer whose career spans music documentaries, music videos, and hundreds of global commercials.

music-drivendocu-stylecomedyprovocative-cinematicconversational-authenticveritepolished-docudeadpanhandheldlong-take
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Production company & representation
Partizan
Production company · US, UK, FR · verified Jul 2026
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Recent press & creds
MTV Video Music Award for Best Rock Video (Aerosmith "Pink")
MTV · 1998 · award
Grammy Award for Best Long Form Music Video (Sting "Ten Summoner's Tales")
Recording Academy · 1994 · award
Newport Beach Film Festival Honors for Outstanding Achievement in Directing ("California Typewriter")
Newport Beach Film Festival · 2017 · award
Selected clients
MicrosoftSony EricssonLevi'sVirgin MobileLloyds TSBTargetToyotaMercedes-BenzChryslerHugo Boss

Bio & background

Doug Nichol is a Grammy Award-winning director and cinematographer whose career spans music documentaries, music videos, and hundreds of global commercials. After graduating from USC's School of Cinematic Arts, he served as cinematographer on landmark concert films including U2's "Rattle and Hum" (1988) and Madonna's "Truth or Dare" (1991), developing his signature handheld, natural-light style. He directed Sting's "Ten Summoner's Tales" (1993), a 54-minute performance film that won the 1994 Grammy for Best Long Form Music Video. His music video for Aerosmith's "Pink" (1997) earned the MTV Video Music Award for Best Rock Video and a Grammy nomination, while Pulp's "This Is Hardcore" (1998) was ranked among the greatest music videos of all time by Time and NME for its film noir-inspired visuals. Nichol's commercial work includes campaigns for Levi's, Mercedes-Benz, Toyota, Microsoft MSN, Virgin Mobile, Smirnoff, Heineken, Sony Ericsson, American Express, and Target, with spots like Levi's controversial "Hamster" (1998, BBH) and the Pets.com Super Bowl XXXIV ad "Don't Go" (TBWA/Chiat/Day). His 2016 feature documentary "California Typewriter," featuring Tom Hanks and John Mayer, premiered at Telluride and earned directing honors at the 2017 Newport Beach Film Festival. He is working with Partizan globally.

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Full credentials

Awards
  • MTV Video Music Award for Best Rock Video (Aerosmith "Pink")
    MTV · 1998
  • Grammy Award for Best Long Form Music Video (Sting "Ten Summoner's Tales")
    Recording Academy · 1994
  • Newport Beach Film Festival Honors for Outstanding Achievement in Directing ("California Typewriter")
Newport Beach Film Festival · 2017
  • Critics' Choice Documentary Awards Nomination for Best First Documentary ("California Typewriter")
    Critics' Choice Association · 2017
  • Grammy Nomination for Best Short Form Music Video (Aerosmith "Pink")
    Recording Academy · 1999
  • Grammy Nomination for Best Music Video Long Form (New Kids on the Block "Hangin' Tough Live")
    Recording Academy · 1990
  • Press
    • "California Typewriter" Review: Engaging Blend of History and Personal Stories
      Variety · 2017
    • "California Typewriter" Telluride Review: Affectionate Portrayal of Collectors' Passions
      The Hollywood Reporter · 2016
    • Pulp's "This Is Hardcore" Named Among 30 All-TIME Best Music Videos
      Time · 2011
    • Pulp's "This Is Hardcore" in NME's 100 Greatest Music Videos
      NME · 2011
    • Campaign Craft Portfolio Profile
      Campaign UK · 2000
    • SHOOTonline Director Profile
      SHOOT · 2000
    • Levi's "Hamster" Receives Largest Number of UK ITC Complaints
      BBC News · 1998