Diego Contreras is a Guatemalan-born, Los Angeles-based director who transitioned to full-time filmmaking in 2015 after a successful agency career as art director and associate creative director at BBDO New York, Anomaly, and Crispin Porter + Bogusky. Entirely self-taught with no formal film school training, Contreras has since directed campaigns for Apple (iPhone 13 Pro), Ford (F-150 Lightning), GE (the award-winning Unimpossible Missions series), Facebook, Reebok, PlayStation, Lincoln Motors, 23andMe, and Final Fantasy XVI, collaborating with agencies including Droga5, BBDO, The Martin Agency, and Publicis Paris. His GE work earned a 2017 Webby Award for Best Nonfiction Series, an AdWeek ARC Award, Cannes Lions and AICP shortlists, and multiple Ad of the Day honors from AdAge and Creativity Online. Named a SHOOT Magazine Best New Director in 2014, Contreras has received five Vimeo Staff Picks and recognition at the One Show, Communication Arts, and Cannes Lions. His visual approach fuses cinematic scale with intimate human emotion, building fully realized worlds through meticulous research, narrative-first treatments, and a deeply musical sensibility. Beyond commercials, he has directed music videos for Biffy Clyro, Placebo, and Grammy-winner Gabby Moreno, and scored the ESPN documentary Las Amazonas de Yaxunah. As of January 2025, he is working with Superprime Films in the US and UK.