Dennis Leupold is a German-born director and photographer specializing in fashion, beauty, and lifestyle commercials that emphasize the strength and dynamism of his subjects.
Dennis Leupold is a German-born director and photographer specializing in fashion, beauty, and lifestyle commercials that emphasize the strength and dynamism of his subjects. Born in Düsseldorf, Leupold worked five years as an art director in New York before transitioning to independent photography and directing. Now based between Los Angeles and New York, he is best known for his extensive work with Rihanna, directing multiple campaigns for Savage X Fenty—including the "Dolled Up" collection (2022), a maternity capsule featuring Rihanna breastfeeding her son (2023), and the "Savage X League" sportswear line (2023)—as well as Fenty Beauty, including a 2025 social-media campaign for Fenty Beauty X Lyko. His portfolio includes campaigns for Oliver Peoples (2023 collaboration with Brunello Cucinelli), Lux hair care featuring Scarlett Johansson (2019), Puma Fenty, Crook & Marker with Tinashe, and Dragun Beauty with Nikita Dragun. His aesthetic combines bold color, intimate framing, and nostalgic cultural references, creating fashion-forward content that bridges still photography and motion for social-first and inclusive storytelling. Leupold signed with international production company Fresh Film in July 2021 and is represented across the US, UK, Czech Republic, and Thailand.
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