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Dave Laden

Dave Laden is an Emmy Award-winning director working with Hungry Man in the U.S., UK, and Brazil.

comedyautomotiveaction-sportsstorytellingmusic-drivenmontagecause-psatechplayful-comedicdeadpan
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Production company & representation
Hungry Man
Production company · US, UK, BR · verified Jul 2026
hungryman
Production company · Global · verification date unavailable
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Recent press & creds
Cannes Lion - Hulu 'Sell-Outs' campaign
Cannes Lions · 2019 · award
Emmy Award for Outstanding Sports Promotional Announcement - NBC Sports NASCAR Super Bowl spot 'America, Start Your Engines'
Emmy Awards · 2017 · award
AICP Show win - PETA PSA 'Grace'
AICP Show · 2010 · award
Selected clients
American ExpressBud LightHuluHyundaiNBANBCPETASamsungState FarmTaco Bell

Bio & background

Dave Laden is an Emmy Award-winning director working with Hungry Man in the U.S., UK, and Brazil. A New Jersey native and University of Delaware graduate, Laden began his career as an Art Director at Ogilvy & Mather New York, writing American Express spots with Jerry Seinfeld, before becoming Associate Creative Director at Goodby Silverstein & Partners in San Francisco. His agency work on Got Milk, Saturn, and Comcast earned Gold Lions at Cannes, Gold Clios, and a primetime Emmy nomination. He joined Hungry Man in 2010 after winning an AICP Show honor for his PETA PSA 'Grace.' In 2017, he won an Emmy for NBC Sports' NASCAR Super Bowl spot 'America, Start Your Engines' starring Nick Offerman. He followed with Super Bowl campaigns for PETA, Hyundai, Bud Light, Kawasaki, and Oreos. In 2019, he won a Cannes Lion for Hulu's 'Sell-Outs' featuring Damian Lillard, Joel Embiid, Giannis Antetokounmpo, LaMelo Ball, Saquon Barkley, and the U.S. Women's World Cup Champion soccer team. His reel includes award-winning work for Planet Fitness, Seattle's Best Coffee, Yelp, Tecate, Samsung, Taco Bell, NBC, TRUTH, Roku, NBA, State Farm, Feed the Pig, and Muscle Milk with Stephen Curry.

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Full credentials

Awards
  • Cannes Lion - Hulu 'Sell-Outs' campaign
    Cannes Lions · 2019
  • Emmy Award for Outstanding Sports Promotional Announcement - NBC Sports NASCAR Super Bowl spot 'America, Start Your Engines'
    Emmy Awards · 2017
  • AICP Show win - PETA PSA 'Grace'
    AICP Show · 2010
Primetime Commercial Emmy nomination - Saturn 'Door Music' directed by Mark Romanek
Emmy Awards · 2004
  • Gold Lion at Cannes - agency work
    Cannes Lions
  • Gold Clio - agency work
    Clio Awards
  • Ad Council Gold Bell for Creative Excellence - Feed the Pig
    Ad Council · 2014
  • Best Short Film - San Francisco Independent Film Festival
    San Francisco Independent Film Festival · 2006
  • Gold One Show - agency work
    One Show
  • Press
    • Super Bowl unsung ad heroes - Bob the pug
      AdAge · 2024
    • Nick Offerman Will Hilariously Pitch NASCAR Right After Super Bowl's Final Whistle
      Adweek · 2017