Daniel Sachon is a British director, photographer, and creative director born in 1995, based between Los Angeles and London.
Daniel Sachon is a British director, photographer, and creative director born in 1995, based between Los Angeles and London. Signed to Partizan for global representation in May 2025, Sachon has established a multidisciplinary practice spanning high fashion, beauty, and lifestyle campaigns. His commercial work includes Skims' "Ultimate Nipple Bra" campaign with Kim Kardashian, Dolce & Gabbana x Kim Kardashian, CR Fashion Book covers featuring ROSÉ and Adriana Lima, adidas' Olympics Global Campaign, Apple Music's "Rap Life," and campaigns for Michael Kors, Tiffany & Co., Debeers, Garrard, Rimowa, and I.AM.GIA. He directed Demi Lovato's 2025 music video "Fast." Beyond advertising, Sachon maintains a fine art photography practice; his "Bitches" series debuted at Frieze Art Fair London in 2022 and is being developed into a monograph slated for 2026. His aesthetic draws from 1980s-1990s visual culture—citing influences from Jean-Paul Goude's Chanel campaigns, Douglas Keeve's "Unzipped," and Stanley Kubrick's "Eyes Wide Shut"—characterized by neo-classical polish, sharp composition, and irreverent humor. He has received three Shots awards, including Silver for his CR Fashion Book collaboration with Nadia Lee Cohen.
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