Dana Campanello is a Buenos Aires-based director whose work is defined by an analog aesthetic, controlled pacing, and refined art direction. She began her career as a freelance filmmaker in Argentina, breaking into advertising through an early Coca-Cola project. Since then, she has directed campaigns for Amazon, Spotify, Nike, Adidas, Gatorade, Bumble, Chevrolet, Amstel, and Trivago, as well as fashion films for YGM, Furzai, and Complot. Dana's eclectic range spans sports, fashion, music videos, and social impact work. In 2022, she co-directed the Cannes Grand Prix-winning breast cancer awareness campaign "El Arte Del Autoexamen" for MACMA. Her work has also been recognized at D&AD, CLIO, The One Show, and the LIA Awards. Self-taught and formerly a high-performance gymnast, Dana approaches filmmaking with rigor and versatility, emphasizing authenticity and human-centered storytelling. She describes her craft as "embellishing the everyday," creating visually precise worlds that turn ordinary moments into cinematic experiences. In 2025-2026, she joined The Sweetshop for global representation across APAC, the US, and the UK. Based in Buenos Aires, she also maintains availability in Mexico City and New York.