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Cathrine Wessel

Cathrine Wessel is a Norwegian-born director and photographer whose career bridges still photography and motion storytelling across fashion, sports, beauty, and lifestyle.

fashion-lifestyleaction-sportsconversational-authenticprovocative-cinematiceditorial-coolfashion-forwardhyper-saturatednaturalistic-lightreal-peoplecelebrity
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Production company & representation
Fresh Film
Production company · UK, CZ, TH, US · verified Jul 2026
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Recent press & creds
Buer Gallery Solo Exhibition: Wildflowers
Buer Gallery · 2024 · award
AOP Photography Awards Judge (SPORT Category, 38th Edition)
AOP Photography Awards · 2023 · award
International Photo Awards Honorable Mention: Take It Outside Editorial
International Photo Awards · 2018 · award
Selected clients
ReebokAdidasNikeThe North FaceUnder ArmourNeutrogenaEssieVogueElleGap

Bio & background

Cathrine Wessel is a Norwegian-born director and photographer whose career bridges still photography and motion storytelling across fashion, sports, beauty, and lifestyle. After studying documentary photography at the International Center of Photography under Mary Ellen Mark, Ralph Gibson, and Cornell Capa (1987-1988), Wessel spent six years assisting New York photographers before launching her independent practice. Her early work included music photography at CBGB's and album covers for 311, Boyz II Men, and New Kids on the Block, followed by editorial assignments for Spanish Vogue, L'Uomo Vogue, Elle, and Condé Nast Traveler. Transitioning to commercial directing in the mid-2000s, Wessel has created campaigns for Reebok (including the Gigi Hadid "Perfect Never" series, earning three One Eyeland Photography Awards finalist placements in 2017), Adidas, Nike, The North Face, Under Armour, Neutrogena, and Essie. Her 2023 "Live Your Colour" spot for Essie transformed a cold London winter shoot into a vibrant summer aesthetic. Wessel's documentary-influenced approach prioritizes authentic emotional moments and natural light over staged perfection. Her fine-art practice includes the "Wildflowers" series (2003-2010) documenting adolescence and "Stolen Moments" exhibitions. She is currently working with Fresh Film for UK, Czech Republic, Thailand, and US markets.

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Full credentials

Awards
  • Buer Gallery Solo Exhibition: Wildflowers
    Buer Gallery · 2024
  • AOP Photography Awards Judge (SPORT Category, 38th Edition)
    AOP Photography Awards · 2023
  • International Photo Awards Honorable Mention: Take It Outside Editorial
International Photo Awards · 2018
  • One Eyeland Photography Awards Finalist: Reebok Campaign Gigi Hadid (Advertising/Fashion)
    One Eyeland · 2017
  • One Eyeland Photography Awards Finalist: Reebok Campaign Gigi Hadid (People/Lifestyle)
    One Eyeland · 2017
  • One Eyeland Photography Awards Finalist: Paper Magazine We Run These Streets (Editorial/Photo Essay)
    One Eyeland · 2017
  • Nordic Light International Photography Festival Solo Exhibition: Stolen Moments
    Nordic Light Festival · 2007
  • Press
    • Fresh Film's Director Cathrine Wessel Nails It in Colourful Essie Spot
      LBB · 2023
    • Fresh Film Announces Double Signing (Cathrine Wessel + Dionne Loftus)
      LBB · 2020
    • Ariana Grande Stars in New Reebok Campaign (Be More Human)
      LBB · 2018
    • Condé Nast Traveler 25th Anniversary Photo Book (Featured Contributor)
      Condé Nast Traveler · 2012