Bram Van Riet is a Belgian commercial director and co-founder of Caviar, the production company that represents him across the US, UK, France, and Belgium. An Antwerp native trained at Brussels’ LUCA School of the Arts, he began directing with a campaign for the Belgian Olympic Committee and a 2008 VRT/Sporza Olympic commercial produced through Caviar for Duval Guillaume Brussels. Automotive credits span Toyota family-SUV work, Škoda’s international Octavia film “Certain in an uncertain world” (Leagas Delaney Prague, 2011), a Nissan Murano Super Bowl campaign, and Honda “Space for Dreams.” Heartfelt brand films include Academy Sports, in which a boy buys a baseball glove so he can play catch with a neighbor, and Bounty’s P&G Olympics spot “Let the Spills Begin,” with children training as gymnasts, runners, and soccer players at home. More recent US retail comedy includes Best Buy spots for agency X-15—“Touchdown Dance” (2022), “Super Obsessed,” and “The New Normal”—noted for casting and performance and aired around championship games. Canadian-market work includes The Trade Desk “LifeStyles” splash films via Sequoia Content, which signed him for Canada in January 2018.