Billy Pols is a South African-born, Amsterdam-based commercial director with an art direction background and award-winning documentary roots. Raised on a farm in South Africa, he moved to the Netherlands at sixteen, studied art direction (graduating with honors), and built a career blending visual craft with authentic storytelling. His documentary 'Plank' (2009) won Best International Documentary at festivals in Los Angeles, Sapporo, and Beijing, while 'Zombie: The Resurrection of Tim Zom' (2014) earned a second-place Audience Award at IFFR. Transitioning to commercials, Pols has directed for brands including Hyundai, Adidas, New York Knicks, NHS, Samsung, T-Mobile, Jupiler, Peroni, Grolsch, Heineken, Corona, Guinness, Coca-Cola, Ikea, Dyson, PlayStation, NN Insurance, Telenet, Austrian Post, Vodafone, Nestle, Toyota, Opel, Sony, and MTV. His work has earned Gold and Silver Effie Awards (Telenet, Jupiler), Best Direction and Best Photography at Endorphin Awards (EasyCredit, Jupiler), and Bronze cinematography and art direction recognition at Citra Pariwara (Hyundai, Zipmex). Named one of the Top 10 Dutch Directors by ADformatie in 2017, Pols is known for visually striking imagery rooted in his art direction training, with strength across sports, lifestyle, food and beverage, and narrative-driven work.