Biceps is a Madrid-based directing duo composed of Egoitz Audikana and Victor Aguilar. Audikana arrived from fashion photography, music videos, and car commercials, while Aguilar spent a decade as a creative director at McCann and BBDO, winning Cannes Lions for writing before turning to directing. The two met at production company Blur and formed Biceps to merge Audikana's aesthetic precision with Aguilar's comedic storytelling craft. Their breakout arrived with Burger King's "Even More Confusing Times" (2021, DAVID Madrid/Blur), earning Silver and Bronze Lions at Cannes 2022 and opening international doors. Subsequent honors include a 2023 Clio Gold, Clio Silver for Copywriting, One Show Silver Pencil, and AICP short-lists for their Verizon "Boarding Pass" campaign across Humor, Campaign, Commercial of the Year, and the Frank Budgen Award for Best Director. Biceps signed with Furlined for U.S. representation in April 2023 and maintains rosters with Blur (Spain), Outsider and Packer Productions (U.K.), Immigrant Studio (Scandinavia/Brazil/Italy/Asia), and Rekorder (Germany). Clients span Burger King, KFC, Verizon, IKEA, Audi, Renault, Mini, Gillette, Diesel, PETA, Planet Fitness, and Disney+. The duo self-describes as "big fans of good ideas," resisting stylistic pigeonholing and pursuing diversity—automotive one day, absurd comedy the next—anchored by upstream creative collaboration and craft excellence.