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Benjamin Sonntag

Benjamin Sonntag is a commercial director who turns universal feelings into intimate microstories—triumphs, quiet defining moments, and rhythmic portraits—with a heartfelt, music-inflected, docu-leaning voice.

heartfeltstorytellingaction-sportsmusic-drivencause-psadialogue-performanceconversational-authenticrestrained-professionalsentimentaldocumentary-real
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Production company & representation
Farm League
Production company · US · verified Jul 2026
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Recent press & creds
2021 AMP Awards winners; Benjamin Sonntag credited director (Twisted Fiction) on Best-in-Show “Rise and Shine”
Shots.net · 2021 · award
Ryan Barkan Best in Show and Outstanding Adaptation/Arrangement (music house Found Objects primary; Sonntag director credit) for “Rise and Shine”
AMP Awards · 2021 · award
Ad of the Day: Zoetis “Long Live the Horse” emotion-driven campaign directed by Benjamin Sonntag of Rakish
Ads of Brands · 2022 · press
Selected clients
NikeCOXLes SchwabZoetisNew Orleans Jazz & Heritage Foundation

Bio & background

Benjamin Sonntag is a commercial director who turns universal feelings into intimate microstories—triumphs, quiet defining moments, and rhythmic portraits—with a heartfelt, music-inflected, docu-leaning voice. He is currently on Farm League’s US roster, which credits him on Les Schwab Tire Centers work (including an InGoodTaste collaboration). Earlier he was billed out of Rakish on Zoetis Equine’s “Long Live the Horse” campaign for Colle McVoy, framed as a love letter to the human–horse bond, and has been associated with Eleanor Films for UK representation. Documented brand work includes Nike’s “Run Like A Mother,” a Women’s History Month film on runner Erica Birk-Jarvis; COX Homelife’s “Indoor Camping” (2020); and the New Orleans Jazz & Heritage Foundation Music Relief Fund PSA “Rise and Shine” (Light+Co / Twisted Fiction). That PSA, featuring Trombone Shorty and real New Orleans musicians awakening a silent Mardi Gras city, drew Adweek coverage; its music package won Found Objects the 2021 AMP Awards Ryan Barkan Best in Show and Outstanding Adaptation/Arrangement, with Sonntag credited as director. No personal Cannes Lions, Clios, or Super Bowl director credits are evidenced.

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Full credentials

Awards
  • 2021 AMP Awards winners; Benjamin Sonntag credited director (Twisted Fiction) on Best-in-Show “Rise and Shine”
    Shots.net · 2021
  • Ryan Barkan Best in Show and Outstanding Adaptation/Arrangement (music house Found Objects primary; Sonntag director credit) for “Rise and Shine”
    AMP Awards · 2021
Press
  • Ad of the Day: Zoetis “Long Live the Horse” emotion-driven campaign directed by Benjamin Sonntag of Rakish
    Ads of Brands · 2022
  • Tuesday Stir coverage of Light+Co PSA “Rise And Shine” for New Orleans Jazz & Heritage Foundation, directed by Benjamin Sonntag; also notes Nike “Run Like A Mother”
    Adweek AgencySpy · 2021
  • New Orleans Jazz & Heritage Foundation “Rise and Shine” PSA helmed by Sonntag with Trombone Shorty
    Ads of Brands · 2021
  • Farm League LinkedIn roster welcome for Benjamin Sonntag
    Farm League LinkedIn
  • Farm League roster bio and Les Schwab work credit
    Farm League
  • Editor reel credit: Nike “Run Like A Mother” (Director: Benjamin Sonntag)
    Sophia Lou edit reel