Axel Morin is a Paris-based director and photographer specializing in luxury fashion and beauty advertising, with client relationships spanning Dior, Chanel, Givenchy, Ray-Ban, Nina Ricci, Louis Vuitton, Prada, Kenzo, ALAÏA, and Saint Laurent. His 2025 work includes Ray-Ban's 'The Icons' campaign and Chanel's Éclat Premier Bright Silky Cream commercial for Division. Morin gained industry recognition through Apple's 'Shot on iPhone X' campaign, creating three black-and-white films capturing Paris, Lyon, and Marseille through collaboration with musical artists Lomepal, Reef, and Chilla. His music video "Hayah" for NEUMODEL featuring Kiddy Smile earned BMVA 2020 Silver for Best Cinematography and Berlin Commercial 2020 Winner for Craft Cinematography. A specialist in iPhone cinematography and black-and-white visual storytelling, Morin's multidisciplinary practice bridges commercial and fine art worlds, including his published book "GSM 2015-2022" documenting seven years of mobile photography. His aesthetic combines bold composition with material sensitivity, emphasizing instinct-driven spontaneity and mixed-media approaches that freely integrate technologies from iPhone to 35mm to 3D animation.