Ariel Martin is a Sydney-based commercial director recognized for comedic storytelling, character-driven narratives, and bold visual craft. Named SHOTS Director of the Year for APAC in 2024, Martin has directed campaigns for Toyota (RAV4 'Long Live Recreation'), Kia ('The Ute'), Vodafone ('Double Coverage,' 'Creature Convention'), Amazon Prime (Cricket World Cup), McDonald's, MLA ('Make Lamb, Not Walls'), Optus (featuring Delta Goodrem and Jason Donovan), Victoria State Government ('Dumb Thumb'), WA Police ('Let's Join Forces'), GWM, Balter Brewing, Mitre 10, AAMI, Furphy, Bonds, and MAS ('The Overthinker'). His work has earned accolades at Cannes Lions, Spikes Asia, ADFEST, LIA, AWARD Awards, and D&AD. Featured in SHOOT's 2012 New Directors Showcase, Martin joined AIRBAG in 2018 before becoming the foundation director at COUSIN in October 2025. He signed with Blink for UK representation in April 2025 and is working with Hungry Man in the US, UK, and Brazil. Martin's approach centers on casting, performance direction, and world-building, finding offbeat comedy in serious situations while pursuing cinematic visuals.