Amara Abbas is an American-Pakistani director born and raised in Chicago who transitioned from award-winning Art Director at Apple—where she crafted campaigns for iPhone, iOS, and iPad—to commercial filmmaking. After signing with Iconoclast in 2021, she has directed campaigns for Under Armour (The Only Way Is Through), Kaiser Permanente (Everyday Holds A Win featuring Klay Thompson, 2022 Clio Sports Bronze), JD Sports (Forever Forward), On (Feel Nothing To Feel Everything SS26), Lexus, Woodford Reserve, American Express (There's Always More, 2025), and Tesco. Her music video work includes XENA for Skrillex featuring Nai Barghouti, which earned 2024 Onepointfour Gold and Silver medals for Dance and Music Video. Abbas also creates documentary and editorial films such as Malika for Politiken and Impulse for Dazed Magazine (2025), exploring themes of faith, memory, and Muslim-American identity. She received The One Club's Young Guns 20 award in 2022 and frequently collaborates with cinematographers James Laxton, Jamie Ackroyd, Jacob Møller, and Amine Berrada.