Alice Kong is a director working with Partizan across the United States, United Kingdom, and France, known for visually rich storytelling that merges saturated color palettes with retro aesthetic references. Her commercial work spans fashion campaigns for Longchamp (including "J'aime les filles"), Gucci, Vogue x Gucci's "Beloved Bags," and Lacoste x Netflix, alongside retail spots for Old Navy ("Summering," produced through the Martin Agency with editor Marlo Caine), Famous Amos ("Famously You" campaign, edited by Lizzy Graham), and Hidden Valley Ranch. She has directed for fragrance brand Juliette Has A Gun, spirits brand St-Germain, and cultural institutions including The Met. Kong's music video clients include French pop artist Vendredi Sur Mer, Bon Entendeur, Hot Chip, and Selah Sue. Her directorial approach, rooted in photographic sensibility, creates sets that oscillate between reality and imagination with humor and emotional resonance. In 2025, she was nominated for the ADV European Women Directors Award recognizing best female direction in advertising. Frequent collaborators include producer Angela Jones and cinematographer Daan Bukman.