Alex Grima is a France-based commercial director and DP specializing in high-end food and beverage tabletop filmmaking. Founder of Food Pulse Studio, he builds appetite-led spots with precise lighting, macro detail, Phantom high-speed cinematography above 1,000 fps, motion control, and custom rigs. Lindt credits include multi-spot chocolate films such as Signature with Arnaud Ragaud, shot on compressed schedules using bespoke light cages. Other work includes Jägermeister Manifest, Stella Artois slow-motion can films, Lay’s El Forno, Harry’s Beau & Bon with DIY cut pans and mechanical drop devices, Fromagerie Germain’s Langres spot, Belvita Chocolade, Lu Granola Cookie, McCain Veggie Frites, Taureau Ailé, Quick, and Foodora. He favors real product over substitutes and engineers practical on-set systems, including synchronized control boxes linking motorized rigs to cinema robots. A former DJ, he carries rhythm into edit and sound design. Behind-the-scenes Instagram and TikTok content has drawn tens of millions of views. He is working with BITE Collective for food and beverage (signed 2026), by Where is Brian (Quad) in France, and by SCHROM x Yacht Club for the U.S. (2025), applying AI selectively for previsualization and post cleanup while keeping core production handcrafted.