Alejandro G. Iñárritu began directing commercials in the 1990s at Mexico’s Z Films after radio and music work. Advertising credits include BMW’s Powder Keg episode of The Hire (2001/02), a Cannes Gold Lion winner starring Clive Owen; Nike’s Write the Future for the 2010 FIFA World Cup, which won the Cannes Lions Grand Prix; and Nike’s Air Moves You (2018). He directed Procter & Gamble’s Thank You, Mom – Best Job for the 2012 Olympics, earning a Primetime Emmy for Best Commercial and a DGA Award for Outstanding Directorial Achievement in Commercials. Other brand films include Facebook’s The Things That Connect Us (2012) and Yves Saint Laurent’s L’Homme Libre (2011). The spots span automotive thriller, multi-athlete sports spectacle, and emotional storytelling. Parallel feature work includes Amores Perros, Babel (Cannes Best Director), Birdman and The Revenant (consecutive Academy Awards for Best Director), plus the Special Achievement Oscar for VR installation Carne y Arena. US representation is via Anonymous Content, with a Somesuch partnership link on IMDb. Commercial output is selective; the latest major brand spot evidenced is Nike 2018.