Alaska is the São Paulo-based directing duo of Gustavo Moraes and Marco Lafer, creating commercials, music videos, and short films since 2011. Voted #1 young director in the Brazilian market in 2016, they are working with Iconoclast (US, France, Germany), Newland, and Lark Creative. Their work combines comedy, visual effects, and cinematic storytelling with high production values and seamless technical execution. Commercial clients include Nike ("Rise of the Kids," Football World Cup), Apple ("Quitter's Day"), Delta Air Lines ("Keep Climbing," "The World is Your Kaleidoscope"), LEGO ("Cataclaws"), Tesco (2024 Christmas campaign), LinkedIn ("Find Your In"), Pinterest ("Find Your Aesthetic"), Visa, Easyjet, Doritos, Brahma, and Samsung. Earlier credits include Pepsi, Old Spice, McDonald's, Intel, Mitsubishi, Ambev, Amazon, SunnyD, and Facebook. They directed "Battle of the Geeks" for Marvel and CCXP in 2016 and the music video for Tove Lo's "No One Dies From Love." Their approach blends VFX-driven spectacle with character-focused narrative and emotional authenticity across formats and markets.