Adrijan Assoufi is a Canadian film and commercial director based in the Greater Toronto Area. Born in Vienna and raised with wide cultural exposure, he works in photography and film and is working with division7 for US commercial work; SoftCitizen has also welcomed him to its roster. Documented brand credits include adidas (“Not Sorry”), Lincoln (“The Chef” and a Hudson Rouge summer campaign under “That’s the Lincoln Feeling”), Ford (“Splinter”), Diadora (“Made in Italy,” director’s cut on 35mm), Powerade (“March Madness”), RIMOWA (“Panoramic,” shot in Ljubljana and the Slovenian Alps with DOP Nikita Popkov), and a Scarborough Health Network PSA filmed on the Bluffs. A 2020 Directors Library short, “For the Love of Boxing,” accompanies the commercial reel. In 2025, division7 congratulated him on a shots Awards New Director of the Year nomination (Americas); category winners went to other directors. Craft notes include 35mm photography for Diadora and misty cliffside frames with lens flares for Lincoln. The credits lean automotive and fashion-lifestyle, with sports-adjacent and PSA threads, anchored by polished cinematic storytelling that pairs intimate human moments with sweeping frames.