Adrien Armanet is a French commercial director with 15+ years and 80+ films across European markets, specializing in comedy grounded in precise casting, dialogue-driven performance, and viral-optimized storytelling. His work transforms everyday friction—banking apps, car shopping, food delivery delays—into culturally resonant humor without relying on slapstick or exaggeration. Signature campaigns include the TIPP-EX interactive "A Hunter Shoots A Bear" (20+ million views, two Cannes Cyber Lions), Canal+'s "Dans la peau de l'ours" (D&AD Graphite Pencil 2015), and Burger King France's "Iconic" (Adweek-featured 2022 spot debating QSR supremacy). His 2017 Burger King work earned three Cannes Lions (Gold, Silver, Bronze). Armanet has directed for Volkswagen, Dacia, BNP Paribas, Boursorama, Fortuneo, Caisse d'épargne, Bouygues Telecom, SFR, Google Assistant, Perrier, Oreo (featuring Owen Wilson), and Allianz. Production partnerships include Iconoclast (Canal+, Dacia, Easy Cash), HENRY (joined May 2022), and CZAR (Benelux/France/Germany representation). His Publicis Conseil/Dacia "Nothing to Add" series and BETC Paris/Bouygues Telecom "Spot the Reference" (20 hidden Netflix Easter eggs) demonstrate conceptual rigor and digital-native gamification instincts. Recognized by SHOTS as "one of the best comedy directors in France," Armanet elevates scripts through tonal calibration and performance direction, consistently engineering campaigns that transcend broadcast distribution.