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Adam Stevens

Adam Stevens is a commercial director working with Good Oil in Australia and New Zealand, known for crafting cinematic automotive and beer campaigns that have defined Australasian advertising culture.

comedyautomotivestorytellingheartfeltcause-psaplayful-comedicconversational-authenticwarm-familysatiricalhandheld
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Production company & representation
Good Oil
Production company · AU, NZ · verified Jul 2026
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Recent press & creds
VW Amarok 'Too Powerful for TV' - Clio Juror Recognition
Clio Awards · 2019 · award
McCann Sydney Wins Best Ad at New Zealand Fair Go Advertising Awards for Mastercard All Blacks Campaign
Mumbrella · 2012 · award
Recognition at AWARD, AXIS, LIAs, Ciclope Festival, New York Festivals, Cannes Lions
Multiple International Award Shows · award
Selected clients
ToyotaVolkswagenSteinlagerANZFordMcDonald'sMastercardVodafoneUber EatsFOXTEL

Bio & background

Adam Stevens is a commercial director working with Good Oil in Australia and New Zealand, known for crafting cinematic automotive and beer campaigns that have defined Australasian advertising culture. He co-founded production company Robber's Dog in 2006 before joining Good Oil's Auckland office in 2018. Stevens directed the iconic 1994 L&P commercial "World Famous in New Zealand" and Steinlager's "Born To Defy" campaign celebrating free-diver William Trubridge. His automotive work includes Toyota's long-running "Unbreakable" HiLux franchise—a 90-second spot exploring "the bromance between man and metal"—plus campaigns for Volkswagen Amarok, Ford Ranger, and GWM. His AAMI character-driven comedy spots "Nan Cave" and "Woop Woop" showcase range beyond rugged automotive storytelling. Stevens has earned recognition at AWARD, AXIS, LIAs, Ciclope Festival, New York Festivals, and Cannes Lions. Recent work includes BCF and GWM campaigns. He maintains a parallel photography practice through Stills, based in North Vancouver, creating what he describes as "thoughtful, story-led visuals rooted in movement, nature, and human connection."

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Full credentials

Awards
  • VW Amarok 'Too Powerful for TV' - Clio Juror Recognition
    Clio Awards · 2019
  • McCann Sydney Wins Best Ad at New Zealand Fair Go Advertising Awards for Mastercard All Blacks Campaign
    Mumbrella · 2012
  • Recognition at AWARD, AXIS, LIAs, Ciclope Festival, New York Festivals, Cannes Lions
    Multiple International Award Shows
BestAdsOnTV Recognition - VW Amarok 'Too Powerful for TV'
BestAdsOnTV
  • BestAdsOnTV Recognition - Silver Fern Farms 'Worth the Wait'
    BestAdsOnTV
  • BestAdsOnTV Recognition - Furphy 'The Unbelievable Kick'
    BestAdsOnTV
  • BestAdsOnTV Recognition - AAMI 'Woop Woop'
    BestAdsOnTV
  • BestAdsOnTV Recognition - AAMI 'Nan Cave'
    BestAdsOnTV
  • BestAdsOnTV Recognition - Steinlager 'Originals'
    BestAdsOnTV
  • BestAdsOnTV Recognition - Steinlager Pure 'Born to Defy'
    BestAdsOnTV
  • BestAdsOnTV Recognition - Steinlager 'Believe'
    BestAdsOnTV
  • BestAdsOnTV Recognition - Vodafone 'Hollywouldn't'
    BestAdsOnTV
  • BestAdsOnTV Recognition - Toyota Hilux 'ODE to the Hilux'
    BestAdsOnTV
  • Press
    • Good Oil Signs Adam Stevens and Opens Auckland Office
      LBB Online · 2018
    • Kia Targets Modern Men and Women in New Campaign
      Mumbrella · 2013
    • Toyota HiLux 'Unbreakable' Campaign Launch
      Saatchi & Saatchi Sydney · 2011